Selling Art Online: Tips and Strategies for Success


The internet has made it easier than ever for artists to reach a wider audience and sell their art online. However, with so many options and platforms available, it can be overwhelming to know where to start. In this blog post, we'll provide you with some tips and strategies to help you successfully sell your art online.

Build a Strong Online Presence

Before you start selling your art online, it's important to have a strong online presence. This means having a website or portfolio that showcases your work and tells your story. Make sure to have high-quality images of your art and provide detailed descriptions. It's also important to have a consistent brand and aesthetic across all your online platforms, such as your website, social media, and online marketplace.

Choose the Right Platform

There are many different online platforms where you can sell your art, such as Shopify, EtsyFine Art America, ArtPal, and Saatchi Art. Each platform has its own pros and cons, so it's important to research and choose the one that best fits your needs. Consider factors such as fees, traffic, and target audience.

Price Your Art Appropriately

Pricing your art can be tricky, but it's important to price it appropriately. Research what other artists are charging for similar work, consider the cost of materials and your time, and factor in any fees or commissions. Don't undervalue your work, but also don't price it so high that it's unaffordable for your target audience.

Promote Your Art

Promoting your art is crucial for attracting potential buyers. Utilize social media to showcase your work and engage with your followers. Consider offering discounts or promotions to incentivize people to buy. Collaborate with other artists or influencers to expand your reach. And don't forget about traditional marketing methods, such as email newsletters or postcards.

Provide Excellent Customer Service

Providing excellent customer service is key to building a loyal customer base and getting positive reviews. Make sure to respond to inquiries and orders promptly, package your art carefully, and follow up with customers after their purchase. A satisfied customer is more likely to recommend you to others and make repeat purchases.


Selling art online can be a rewarding endeavor, but it takes time, effort, and strategy. By building a strong online presence, choosing the right platform, pricing your art appropriately, promoting your art, and providing excellent customer service, you can increase your chances of success. Good luck!

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